We need a real logo for our project - https://www.rentablegear.com/
I'll be looking for the feelings connoted by the logo, as well as the geometry. If I like your concept, I'd like to open a project with your to spend more time on polishing it.
I believe the current market of renters are landscapers, home renovation, and shed builders, but we'll also be marketing to event planners, for events like weddings, birthdays, and graduations. Therefore, I imagine a logo which embodies the concept of planning, building, and improvement is good, but it shouldn't be at all explicit with this marketing message.
Our website is usable on both desktop and smartphone, so our logo will be collapsed from logo+name to just the logo on smartphone. I'd like the collapsed form of the logo to appear as a favicon and smartphone app icon. We haven't chosen a color scheme yet. I believe I want the logo to contrast nicely on white or gray background - I don't expect to have a black or dark background.
After a logo is chosen, I plan to make a work item for a website design which agrees with it.