The brief was to design a funky, modern logo for a Tanzanian online safari booking portal. The contest faced many challenges and the general quality of entries was disappointing. The contest had to be reset twice as no viable designs were forthcoming in the qualifying rounds. We just weren't finding funky, modern or original concepts. Lots of done-before clichés were turning up. Then we went down some blind alleys considering wildlife motifs which were equally uninspiring. We knew that we needed to move away from the concept of branding a safari company - and more towards the need to produce an eye-catching online brand presence for an exciting, professional buy online "click and go" experience. I threw out teh old brief and totally rewrote it, with plenty of modern logo design examples. Finally, desperate, I started going through 99Design designers and stumbled across Scott's portfolio which just had everything I was looking for. Original, innovative, minimalist, modern and beautifully constructed typographic scripts for company names, instead of complex logos. I knew I'd found the creative energy I needed - and was more than delighted when Scott agreed to put something forward. His first design was 99% spot-on, capturing the brief in one shot more than the 105 designs received before him. Immediately captivated, I requested we explore orange instead of green - and Scott came straight back, not just with a colour change, but with a complete digital toolkit of "CHANZO" which opened up a whole new world of versatility for using the name differently in different contexts. We were all gob-smacked by Scott's originality and verve. He just gets it. Can't recommend him highly enough. We'll be heading straight to 1:1 with Scott for future work. More than delighted. We got our perfect logo with an overall branding feel that we can really run with and business cards that we can't wait to get printed and out there.
- liz xH
How Tommyt started their logo design journey
X-Nuts (California Almonds)
My name is Tom and I live in California, home of 85% of the worlds almonds and some of the best outdoor activities known to man! I grew up snowboarding, wakeboarding, surfing and enjoying an active lifestyle. The company I have started is a representation of that lifestyle and my love for healthy almonds. I am currently in the almond business and this would be a new brand, a concept that I developed over the last year or so... I have distribution and a web site pending our trial run in January. The logo is very important because it we be the first thing consumers see as a differentiator of our product, an aspect that our marketing is heavily dependent upon.
Tell us a bit about who you are and the people you reach
My target audience is primarily of someone who would either buy a Gatorade or a Monster, from young kids to retired weekend-warriors. Our product and image is meant to appeal to not a specific age group, but to a genre of folk who believe they live an extreme lifestyle, or would like to associate with one. Whatever this means to them is self-determined. The health appeal of the almonds will be able to attract moms to purchase them in bulk for their children, as well as get the attention of teens as a point of purchase because it will be a trendy item.
I need this thing to catch eyes!!! I want people to walk into everything from a skate shop to Safeway and see the X-Nuts logo from a mile away. Be inspired by Monster if you would like, because I would like it to be as easily recognizable as the Monster "M".
If you want to include the words "California Almonds" under the "X-Nuts" that would be something I may like...
Being that I am initially starting the company in California I believe an outline of the State of California* mixed in with the "X" that could work...
**But please note that once I expand outside of California the State outline could be dropped for marketing purposes, along with the phrase "California Almonds" So make sure the "X" or "X-Nuts" is the focal piece of the logo.
Thanks so much and I look forward to having the winners' logo be seen and sold around the world...!