We provide customer satisfaction measurement services (CSI), as well as online reputation management and other marketing services (communicating with customers via call center, email, direct mail, telephone IVR). CRI has provided call center solutions since 1967, and utilizes multiple channels of communication to help customers across the globe (but 99% in the US). With a full-scale in-house call center at the core, CRI utilizes the latest technologies to provide industries of all types with reliable and efficient ways to collect information, or get the right message to the right person at the right time. In addition to call center services, CRI also provides reputation enhancement, direct mail, email, IVR, text messaging and automated messaging solutions.
Our business name is Customer Research, Inc., but we commonly go by CRI. Especially, because we now provide far more than just "research". We don't want the word "research" to limit us in any way. Having said this, we believe there is a ton of credibility with the name "Customer Research, Inc." for businesses looking for CSI services (our ultimate core service going back to 1967).
B2B in the automotive industry (mechanical service centers, auto dealers, collision centers, auto glass businesses, auto recyclers, etc.). In addition to our current customer base, we will be focusing sales towards additional automotive related businesses that have anywhere from 20 to 200 locations. This includes tire shops, muffler shops, transmission shops, etc., where we would focus sales to a national corporate office, resulting in potential services to 20 to 200 individual locations.