Hi creative people!
we are LikeMeat, a young company producing tasty and very realistic meat substitutes (especially in terms of structure) especially for the German market. Our products are free of additives and are made of organic vegetables like soy, peas, carrots.
As part of our new brand identity we need your help to transform our values PURE PROTEIN, VISIONARY, FIBROUS, CAREFUL into a new, creative logo.
Here are further explanations of the values:
pure, organic ingredients
no allergens (except from soy)
no artificial additives and flavor enhancer
-creation of the 5th category of „meat“ (besides pork, beef, deer, poultry)
- high research & development compentency
- modern and sustainable lifestyle
-authentical meat pleasure
-structure and bite like real meat
-special fibre as a result of research & development
-special technology (product development)
-recycled & recycable packaging
-efficient and sustainable use of ressources
-pure player (no animal DNA)
-fairness towards employees
-appreciation towards customers and their needs
This is OUR TARGETGROUP:
sex: 70% female 30% male
age: Between 18 and 35
wages: Middle to high
place: Urban areas / big cities
diet: 60% flexitarians (semi-vegetarian) 20% vegetarian 20% vegan
interests: Sustainable and vital lifestyle, healthy but tasty nutrition
We have a few LOGO REQUIREMENTS:
colors: orange, green, white (biggest part should be orange)
font type: We prefer natural, friendly and dynamic fonts (e.G. we like the Kumiz FY italic) but are very open for new ideas…. Important is the brand fit and readability! (must also be usable for sublines and packaging)
Three ROUTES for the new logo design:
1. Re-Design of the existing logo: main goal here is to increase uniqueness, modernity and brand-fit
2. New logo design which follows the idea that our products consist of vegetables but taste like meat -> Animal/piece of meat that is „built“ of different vegetables (especially soy and peas!) Please mind the uploaded file as a piece of inspiration. The logo must be more simple!
3. New logo: absolute free and creative thinking. We appreciate new ideas! 😉
If you need further information, please let us know by writing a message.
Thank you very much for your help!