Generation Idea, LLC is a company focused on igniting confidence whether that confidence is in the people, process, tools, or products.
The logo must reflect the values of the company: integrity, results, performance, impact, commitment, and strength.
Simple yet strong logos are ideal that will sustain time and not cause confusion in countries outside of the United States.
Generation Idea provides career coaching, consulting, book publishing and will eventually move into creating products to assist the aging population.
Other things to note:
Company colors are "money" green (RGB 33,108,42 or close variations of it), black and white.
The co-founders are siblings (sister and brother).
Target customers are government, small businesses, and individual consumers.