Looking for primarily a single page scrolling design, so I will describe sections.
Section 1/Page 1
Big, faded featured beautiful photo of a college campus with bold messaging over it. Logo integrated. "Tagline: Expert 1-on-1 guidance, every step of the way." Option to add Vimeo player down the road.
"Get started now" button -- strong call to action. Simple navigation atop that moves down as you scroll.
Products w/ infographics
"De-stressing the Process"
Products (infographic with each):
General Admissions Guidance: Understanding the process and preparing for the future
Test Prep: Mastering the SAT and ACT.
Custom College List: Discover the perfect academic programs and environment.
Essay Coaching: Creating memorable and sophisticated essays that exhibit unique strengths and passions.
Applications: Breaking the process into simple, easy-to-manage steps that generate results.
Scholarships & Financial Aid: Maxamizing merit-based awards.
"The Process" (Visualizing the process and steps horizontally)
Step 1: "Developing Your Roadmap" (Freshman/Sophomore)
Step 2: "Standing Out from the Crowd"
Step 3: "Maximizing Test Performance"
Step 4: "Choosing the Right Schools"
Step 5: "Streamlining Applications"
Step 6: "Getting Accepted"
Text centered underneath steps: "Relationships between parents and students are enhanced. Students discover who they are and where they want to go. Results take place and dreams take shape."
Section 4/Page 2
Testimonials: Testimonials slider(1-3 sentences each).
"With Kathryn’s invaluable help, my daughter got into USC (her top choice), and was offered a full-tuition, Trustee Merit Scholarship. My daughter had to interview there, and Kathryn had great tips on having interviews go as well as possible."
"As a high school senior, one may think the college application process would be extremely stressful, but working with Kathryn made it an absolute breeze. Not only did she help me manage my applications in a timely and efficient manner, but Kathryn also gave me eye-opening commentary that made my essays much deeper. I ended up getting accepted into Barnard, my dream school, and couldn't have done it without her!”
"How do you avoid the gray hairs and the occasional anxiety provoked confrontations with your child? You hire Kathryn Favaro, California College Prep"
"Kathryn made a dizzying array of college requirements, applications, transcript logistics, formats, essay-writing, online tracking and post-application monitoring into a manageable and successful undertaking for our daughter."
"Kathryn’s knowledge of the admissions process, essay requirements and even relationships with local high school college counseling offices, all contributed to a successful application process."
"See more" button that links to a separate page containing all of these testimonials in a slick way: http://www.cacollegeprep.com/about/…timonials/
Headshot + Kathryn A. Favaro, Founder
Quote: "My goal is to demystify college admissions, while empowering parents and students to tackle the process with confidence and realize their goals."
On bottom of site: "Get Started Now button / call to action -> links to email contact form
Navigation on top should be: Services, The Process, Testimonials, About, Contact
Separate "About California College Prep" page -- text TBD, but sections are 1) "About Us" text 2) "Meet the Team" and 3) "Our Promise"