We want a logo and website that emphasize innovation but not in a loud way. Logo and website are simple, yet offer a powerful style that appeals to investors and scientists. Clean lines, nothing flowery, powerful colors.
We speak the language of the INVESTORS and of the scientists. We also target and want to attract talented leaders in marketing, sales, and operations. Please consider this when you decide on the font. Is should convey solidity and trust.
Relationships, human capital and joy of those who work with us, are VERY important. Please consider this as you try to represent visually what we do. We blend opposites: people, purpose and their happiness, with deep research, discipline and high profits.
Our archetype is the CREATOR: we envision possibilities, and we manifest them. Our process is balanced—part of our approach is feminine—allowing many voices, collaborative, listening deeply-- and at the same time masculine in execution—we get things done; we are focused on eliminating risks to a new venture, and we are intensely pursuing goals.
Collaborative, experienced, a powerful player (we build technology that impacts people on a large scale), AND also innovative and exploratory in approach.