What industry do you think your business is most related to?
Accounting & Financial
If Mint's app had a soul and a mind.
What do you have in mind for the style and theme of the app?
The company is called Clarity. The brand is meant to convey: a mobile app that works to improve your financial health. Clarity is your champion, getting the customer a better deal on their credit card, auto insurance and personal loan. The brand needs to make the customer feel like Clarity is on their side and working to improve their financial health. Smart, powerful, clear, effective.
I'd like to move away from the yellow and white. What would be a better color scheme?
The design should be SUPER UNIQUE. SOMETHING THAT FEELS DIFFERENT THAN ANYTHING ANYONE HAS EVER SEEN. SOMETHING THAT MAKES YOU FEEL LIKE THIS IS A SPECIAL THING. AN INCREDIBLE THING. A THING OF BEAUTY. WITH SOUL. WITH LOVE. WITH FEELING.
There are more than 5 screens!!!
I have them all laid out. There are about 12.
The main flow can be seen in a work flow document that is typically used in a product management role. I can share this.