We help Korean children (1) learn English and (2) study abroad in the US.
We provide ESL classes (English as Second Language, a private after school academy) in South Korea that are taught by native English speakers for children (primarily Elementary school grade, secondly middle school) 2 hours a day 5 days a week.
In addition, we provide 2-3 months-long English Camp in the USA, where students come from Korea and experience American school life.
We provide, for parents who want to have their children study abroad in the USA (and children who wants to), everything: searching for the school, school admissions, finding homestay, itinerary for the moving. From minimum 1 year to maximum 6 years.
Our target audience is in two fold.
1. Korean parents (primarily moms) with school age kids (primarily elementary to middle school) who has very strong value in children's education. They are likely to be affluent, educated, upper middle class and above, living in Korea.
2. The children of such parents stated above. The kids are the ones who come to school and goes to study abroad.
While both parents and children are our target audience, Parents are the ones we focus more and do business with because they have final say and make final decisions.