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Who are you known as?
Institut Technologie Automobile (ITA)
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
Institut Technologie Automobile (ITA) is a new state-of-the-art auto mechanic training center, offering accelerated skills training to qualified applicants, who wish to become a Mechanic Apprentice in less than 6 months.
Our target audience are people looking for technical skills training required to enter the automotive repair field as a skilled auto repair technician by studying the major automotive systems and the procedures for troubleshooting and repairing those systems.
What inspires you and how do you envision the design for your business?
The building that will house the ITA training center has three large garage doors on the front and back for vehicle entry to an expansive auto repair shop, and an administrative office space with large glass windows giving visibility into a common area where the public may enter (see attached image).
We would like to place a banner along the blue roof line just above the glass widows of the administrative office space of the building. The windows are framed into to three sections; left of the entrance door, the entrance door, and right of the entrance door for a total of 14 panes of framed glass.
We would like utilize the top seven (7) panes of glass below the blue roof line as well as the two (2) panes of glass on either side of the entrance door for eye catching imagery balanced with the banner above.
Modern technology and ecological awareness has transformed the automotive industry, and created openings for specialized technicians. Electric vehicles will become ubiquitous as society moves away from fossil fuels. Our school wishes to promote the fact that we actively support electric vehicle technologies by being at the forefront of training the next generation of automobile service technicians.
The imagery must capture and communicate sustainability and balance between automotive technologies and the environment.
We are looking to transform the look of the building without changing the existing fascia or structure of the front of the building, but rather utilize the window panes and roof line to communicate a powerful message about automotive technologies and the environment.