The '7Levers' is a business framework, to help entrepreneurs, CEO and start-ups focus their efforts in the right areas.
7 Levers of Business is a tried, tested and proven methodology for the specific aspects of business that are each directly linked to your profitability. We refer to them as levers because, if you “pull” on any of these elements by improving them, even slightly, your profits will increase accordingly.
The seven levers are Traffic, Opt-Ins, Conversions, Items per Sale, Average Sale Price, Transactions per Customer and Profit Margin.
The key to the framework is 10% Wins...
...because if you just increase each lever by as little as just 10%, the end effect is a doubling of profit.
More details here: http://preneurmarketing.com/online-…r-profits/