What inspires you and how do you envision the design for your business?
I need a print ad for a booklet that will be handed out at a conference we're attending in July. Creative brief attached. Clean, sophisticated, clever. Stock photos are fine, no clip art illustrations.
The first 6 designs completely ignored the creative direction in the brief:
• Our competitors use old, outdated, or the wrong technology for this market. We need a way to convey that ours is the most sophisticated, right, reliable
Try using some comparison such as the ones below, or better yet, come up with your own. This is NOT a requirement, but it is a strong creative direction. I uploaded a Word doc as a rough example.
o You wouldn't race a Yugo at LeMons
You wouldn’t bring a knife to a gunfight,
You wouldn’t bring a Lada (or some other slow car) to a drag race.
You wouldn’t bring a bring a whiffle bat to the Major League.
You wouldn’t bring a high heels to a 100m sprint.
o So why would you build your crypto business on ancient exchange technology?
o You wouldn’t check crypto prices in the newspaper
So why would you build your crypto business on ancient exchange technology?