After facing internal delays entirely our fault, Vladan remained understanding. He has a strong capacity as a designer to integrate specific feedback from clients, and was a pleasure to work with.
- am g
How clivesw started their other business or advertising journey
Who are you known as?
What industry do you think your business is most related to?
Business & Consulting
Tell us a bit about who you are and the people you reach
I am setting up as a product licence broker and I want to sell licences to market niche information products to people interested in setting up a home based business
What inspires you and how do you envision the design for your business?
I have a 25 page salesletter which I wish to rebrand. I currently have a design that has been used before but I have permission to use the letter as I wish and I want to bring a more modern, attractive look and feel to it. I will provide the salesletter, which is in word format, and has been modified slightly from the original, plus a scan of the original so you can see the format and pictures and colours that have been used before. Basically I need to make it my own but you can use the original as a guide. The letter is to be sent to a list of people that have previously expressed an interest in starting a home business in the UK. The objective is to get customers to respond directly either by post or online.
I am open to ideas on branding, layout, colours and images but I think it is important that you have a good understanding of what works well in direct response marketing. Effectiveness in engaging the reader and gaining a response is more important than producing a beautiful piece of work.