Please pay strict attention to university guidelines as described here:
"We are thinking that we want some type of graphic design rather than a photo of a building or person.
The host has indicated it would be good to have some flavor of being global – like a world map or globe somewhere in the design – maybe even as a watermark and of course something that implies leadership and/or business.
The university style guide ( http://styleguide.wm.edu/ ) includes information on the official colors and the font type used in the W&M logo. It is not necessary that the design be in our school colors, but I wanted you to be aware in case it offers any inspiration. Our latest thoughts are to not use a logo, but instead use the university wordmark branding as discussed near the end of the section titled LOGO.
I am leaning toward a simple stacked version as shown on the postcard example. I can download that in all the approved colors and drop it to you. Overall we want the emphasis to be on the name of the podcast not the brand of the university."
Below I've included a screenshot of what the show will look like in iTunes. Here is the feedback I received from the client after they looked at it:
"After hours of personally developing some conceptual ideas and having them scrutinized to make sure they represent W&M correctly, we have decided to do something super simple. (We preferred NPRs show art.)
We only want the podcast name (largest font, front and center) and William & Mary word art to brand. If you look at most university podcasts on iTunes you will see they are doing something very similar. Universities are under a microscope when it comes to issues of diversity and equality. This simplistic approach avoids use of anything that can be misconstrued.
One of my simplistic conceptual ideas is below. I am curious to see what you would do to make this more interesting. We included the word “podcast” because we noticed that it is often included on show art. It also worked nicely in the 3 color concept. It does not have to be included if you have an idea for something different. Also, the W&M branding does not have to be at the top. Before you go to great lengths creating something, please be aware that I created several designs that had graphics and this one with only words was the one chosen as the best conceptual idea."