Bicycle retail display with integrated iPad stand

The London Bike Company

We are a small cool and funky London based company designing city bicycles. We think our bikes are very cool, but don't like the way they are sold in retail so we want to try something different in-store, which will also help us stand out from the competition

- Fashion conscious Men and Women 18-35 in Urban Areas
- Health and Environmentally conscious Men and Women
- Rich and Poor
- First time bike buyers (as adults)

Display should be a platform measuring about 190 cm (long) x 45 cm (wide) x 10 cm (high). Display should contain small LED lights in the platform floor to form a small ring around the bike. Display should also contain a metal arm (about 110 cm long) which has an iPad attached to the end which will allow people to explore our website.

Deliverables include:
1) drawing/image of display

and if possible, but not a requirement:

2) drawing/image showing the display in a bicycle shop

We care about the basic design and the general concept you have in mind. Small details are less important and we accept rough sketches or drawings