Completed contest

New Brand for Auto Parts - Unique, bold, and powerful!

Jeff94969 needed a new other design and created a contest on 99designs.

A winner was selected from 65 designs submitted by 17 freelance designers.

65
entries
17
designers
1
winner

How Jeff94969 started their other graphic design journey

Company name

North American Diesel Performance

Overview

We are Western Canada's largest Diesel Truck Performance Centre. 38,000sq.ft. of diesel truck performance and racing gear. We have two companies... one builds racing and heavy duty transmissions, etc, and the other does the turbos, tuners, mods, etc.

We are the best in the industry and are known throughout North America for what we do. We've been featured at the SEMA car show, and have lots of great footage online (YouTube us).

Please visit http://www.nadp.ca for more info on our company. Become a fan on our Facebook at http://www.facebook.com/follow.nadp for a more in depth feel of our daily operations and customer base.

Tell us a bit about who you are and the people you reach

For this brand, we are targeting the custom truck builders, weekend racers, and performance modifiers. Ages 18-45 is our key demo, but have an older following as well.

Most of our customers work on farms, in the oil & gas industry, or are mechanics, welders, etc.

We are looking to create an image that is like that of "Metal Mulisha(.com)" but for the diesel truck industry.

This is a long time vision for the owners of NADP and they are looking for that perfect design. It needs to be well thought out with a firm understanding of its use. All support and feedback needed will be provided promptly.

Requirements

Must become a fan of our facebook page to gauge the full feel for our business and customer base.

Must visit http://www.nadp.ca and perform detailed research into our company, the industry, and trends.

We are looking for a redesign of what we call our "Got Smoke Guy" (file attached). This "Got Smoke Guy" is being rebranded to the "Diesel Addict Mask". It is to appear on all of our new clothing, and custom branded vehicle parts. This design will become a truck grill emblem, shirt design, a differential cover and much more.

*** The design must have two forms. (two versions) 1) Simple enough lines that can be casted in metal. 2) Detailed for clothing design.

*** The files must be submitted in vector format (.ai file).

We are looking to create an image that is like that of "Metal Mulisha(.com)" but for the diesel truck industry. The design should incorporate a Turbo as the canister of the mask, and should have exhaust stacks. (see drafts attached)

We are willing to offer up a bonus $1000 for an individual that pushes the boundaries of this design, and shows a full understanding of our project. This is to be determined by the marketing director for NADP, and will be judged on design, feel, planning, and overall vision understanding.

An additional $500 will be provided to the winner if they supply a 3D file that can be supplied to a casting company (CAD, 3DS Max, Maya, etc). Thats a total of $1500 extra potential earnings! We will pay for the right design!

Gold package

US$1,015

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Deliverables

PSD
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