Design brief for “Click-Enabled” Advertising Icon.
We need an image that will quickly visually convey themessage that an advert or poster is “Click-Enabled” for cell phones.
Click-Enabled means that the cell phone user can take aphoto of the ad or poster send it to a 5 digit short code e.g. “88777” andreceive back multimedia information related to the advert, money off voucher,buy a ticket etc.
For instance: whilst looking at a poster advertising the“Pirates of the Caribbean” movie at a bus stop, a person sees that the posterhas an icon/image on it that tells them they can interact with the ad byphotographing it and sending to “88777” to get more information. They can thenfor instance play the movie trailer on the phone / get a website link.
The image needs to be designed to be suitable for a varietyof poster subjects not just for the example given and to be suitable for largeposters / billboards as well as CD/ DVD covers. It will also need to ‘cut’ on pretty muchany colour background.
The user demographic is maily aged under 30 but the technology is open to all.