VIVO Coffee branding has been done and was was designed to stand out, being non-traditional red (PMS 193),pink (PMS 204) & white. The packaging of the 1kg wholesale bag is attached (flat artwork). Please note this bag was never intended for retail. We are seeking a design that retains the logo but is developed with more excitement and personality to attract consumers. Creativity with stong packaging design will win.
The packaged range will include 4 varieties available in soft-pack foil bags for consumers in the sizing of 250gms, 500gms and 1kg.
The range will include the hero blend VIVO Espresso, a stronger blend "Senor Gusto" (Mr Flavour), a mild blend "Bacioni" (little kiss) as well as VIVO Decaf. So representation of how VIVO Coffee could work across the four blends is required.
The bags will be “block bottomed". The 250g bag specs are provided and will be the use – please note the sizing uses metic system in millimeters. Only one size needs to be created the competition.
Demonstrate an 'alive' personality
Standout on the shelf
Be bold but remain stylish - If this product had a starsign it would be Leo
Its not childish or weird
Its cheeky but not wacky
While the packaging specs are attached products should be presented as they would appear finished - front, side and back as necessary. Final artwork will need to be provided flat as an EPS file