Montebello Medical, Canadian Medical Clinic, is looking for an advertising insert design that will be mailed to random potential customers along with other advertising inserts from other companies. It must stand out and grab the attention.
We provide 3 main health services
i. Walk-in Clinic
ii. Family Practice/ Physicians (accepting new patients)
iii. Blood Collection Service
The photo & the phrase should communicate the VALUES of our Services to clients:-
= Family physician accepting new patients is hard to find
= Family physicians in the province are too busy to be accessible when urgent health service is needed by their patients. Average wait time to book an appointment to be seen by regular family physician is frequently disappointing. Alternative emergency room service offered at the hospital is inconvenient because of the long wait time. Walk-in clinic is a valuble valid alternative.
= Hospitals provide free blood collection service to undergo necessary laboratory tests essential for diagnosis and treatment but it requires inconvenient wait in long line ups. Convenience and time saving are the appreciated values for the private, for a fee, blood collection services. The 25% discount coupon makes the fee less of a concern.
Potential clients are disappointed patients looking for convenient health services on a timely fashion.
= Family physicians accepting new patientsin the city, Dartmouth-Nova Scotia, are hard to find. So, just to advertising for that is important.
= Most family physicians are too busy to be accessible when urgent health service is needed (average wait time to book an appointment with regular family physician is frequently disappointing to the patients). Alternative emergency service at the hospital is inconvenient because of the long wait time. Walk-in clinic is a valid good alternative.
= Hospitals provide free blood collection service but it requires inconvenient wait in long line ups. Convenience and time saving are the appreciated values for the private blood collection services. The 25% discount coupon makes the fee less of a concern.
Patients are unsatisfied bythe wait time and are concerned about what may happen if they face emergency. They feel insecure because of health care services shortage. They are busy taking care of their own families, businesses and others.
INSERT/ PRINT DESIGN 5.5”x 8.5”.
The 4-color design for the front must contain 5 elements:-
1. Name & Logo – find it on montebellomedical.com
2. List for the 3 main services provided
3. A photo/picture
- Eye catching / Attention grapping / Thought provoking
- Not necessarily need to be medical
- Child, pet, ……….. Amaze us
- Not a copy right
4. Catchy short authentic phrase
- Demonstrating the value of the offered services
5. Discount coupon on the blood collection service ($3 Off = 25% discount)
Ideas that work only as GUIDING examples for front design:-
* A photo for cute kitten trying hard to reach for something above and beyond its reach & a phrase like “Hard to reach a doctor?”
* A cute pet showing a funny emotion on its face; disappointed, bored, happy, amazed followed by a phrase relating the photo to our services.
This 2-colors design for the back must contain 3 elements (do not work on this before you get 4 stars for your front design):-
1. Area map, with a pin showing our facility site on it.
- Can be form Google Maps
- Better, a drawing simplifying the Google Map for the area
It is valuable to show our convenient site.
2. Blood Collection Discount Coupon (the back):
- Name: ……..
- Date: ………
- Do you want to receive a copy of lreport the by e-mail? yes, no
Valid for one person once till June 2011
Other conditions may apply