How White Paper Co. started their other graphic design journey
White Paper Co.
White Paper Co. is a national supplier of paper products, office supplies, printing services and promotional products with 6 locations across Canada. Since we started in 1990 we’ve been recognized by the Polar Bear in our logo. We now want to bring that bear to life with a fun cartoon character.
Tell us a bit about who you are and the people you reach
We sell to medium and large sized businesses. We have a wide client base but our largest customers are law firms, financial services, and insurance companies. Our main contact in a company is usually the office manager and our contact is usually a women aged 25 to 50.
Being in an industry which isn’t considered exciting for some, we want to be different and let our fun personality show. To do this we want to create a fun polar bear cartoon character which will be placed throughout our new website. View our work-in-progress website at http://www.atomweb.ca/whitepaper/ or view our current one at http://www.whitepaper.com. Since we want the polar bear to be posted throughout our site, we would like to have a few versions of the polar bear including incorporating the following items with the polar bear:
2. Office supplies
3. Printed material
4. Promotional apparel (ex: shirt or cap with our logo on it)
5. Eco-friendly or green
Action examples include a polar bear holding, using, beside, posing with these items. We are interested in seeing creativity. The above actions are suggestions but don’t limit yourself to them.
We don’t expect designers to create all of the above without feedback first. Please first just create a fun polar bear character and submit it. Then wait for feedback before putting it into a setting. The final designer will have submitted at least six versions of the polar bear (5 in the above listed settings and 1 not in a setting).