Swiss Federal Institute of Technology
The Bits to Energy Lab is a joint research initiative of ETH Zurich (Chair of In-formation Management, D-MTEC & Distributed Systems Group, Institute for Pervasive Computing) together with the University of St. Gallen (Institute of Technology Management & Institute for Customer Insights). Bringing together knowledge from the fields of computer science, electrical engineering, economics and psychology The Lab is dedicated to developing means that help and motivate consumers to conserve energy.
broad audience: 18 - 70 years
Within our research project we want to investigate if we can involve people in saving energy by making the image of a greenie more attractive.
Therefore we need:
- 2 images (e.g collage-like, comic-like, ....), one represents a cool, modern
and likeable greenie (e.g. using a Mac) and the other displays a nerdy, old
fashioned, hippielike greenie (approx. same age and gender)
- the images should be related to the context of saving energy
- we just need the two single images, no slogans (these will be added by us)