The designer was immediately spot-on with the first proposal. It is an elegant and beautiful label! I an very happy with it.
How tcpt started their other packaging or label journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
Koona offers the best alternative to a healthy meal for high-performing professionals, superparents and life-explorers by using selected simple, easy-to-understand natural ingredients without all the junk.
What inspires you and how do you envision the design for your business?
- Must be original artwork / illustration
- clean, pure, and minimalist: Unlike all the mass, poorly designed bars out there, I want consumers to be proud to carry around our bar. It should be an artwork, an expression of taste and style, a status symbol.
- Unisex: must appeal to both genders
- a mixture of tech / design (e.g. Apple.com), Natural and Premium (stylish, almost fashion like)
- White background (as it promotes quality, simplicity, minimalism, cleanliness)
- colors: contrasting, bright, lively colors
- Should convey yummy & stylish / sexy (if it looks too healthy then it will turn people off)
(full briefing incl. creative directions in the attachment)
- We will have 2 flavors that are color coded, GREEN and ORANGE. Please do the design for the GREEN version only at the moment. The flavor should say “GREEN” and “Kale + Spinach + Apple” somewhere underneith.
The illustration should also show Kale, spinach, a bit of apple (maybe some of our other ingredients such as cashew nuts, quinoa, chia seeds, rice; however, the design should be as minimal as possible. I will leave the creativity up to you).
- No need for the other flavor at the moment (but the contest prize is for 2 flavors; second flavor will be announced to the winner afterwards)
- The designer would do be of great help to a small company who wants to make other people's lives easier. She/he will get to work with me on the box and website as well.