Clean, attention-grabbing postcard to be sent to colleges and universities

Respondus, Inc.

We develop applications to enhance learning management systems such as Canvas, Blackboard and Schoology.

We're seeking a postcard design to highlight our products, LockDown Browser and Respondus Monitor. The postcard will be sent to instructors and technologists at colleges and universities. Details and instructions:

Specs: 6” high x 9” wide, full color, full bleed, horizontal layout, 2 sided

Designs should use CYMK, not Pantone. If blue, orange, or green are used, our preferred color palette is:
Orange: C 0 | M 46 | Y 100 | K 0
Blue: C 73 | M 38 | Y 0 | K 0
Green: C 33 | M 7 | Y 99 | K 0
Gray (no particular shade preferred)
Ok to use other colors, but when using blue/green/orange, use these shades. They do not need to all be used together - just providing for reference. Designs should use one or two colors along with white/gray/black.

FRONT
3 elements: tagline, photo, and product names with sub-text. Other design elements may be included

1. Tagline
[SELECT ONE of these to use as the tagline:]
How 1,000 Institutions Prevent Cheating During Online Exams
[or]
The Most Widely-Used Solution to Prevent Cheating During Online Exams

[Please be aware that we may decide on one of these as the definite final tagline, so we may ask finalists to revise their design with one of the taglines that you didn’t originally use.]

2. Photo in background:
Preferable for a photo to be used as the primary image or background on the front of the card. We’re seeking a crisp, clean, bright, high quality photo. The photo should show one person sitting at a computer or laptop. They must look like they are a college/university student, taking an online exam. No laughing/big smiles, no books or notebooks or phones (unless they can easily be edited out with Photoshop if selected as the winner), no other people looking at their computer who could be helping them. In a home or “university-looking” environment – but not a crowded room with lots of people – think of somewhere the student would likely take an online test or study for one. We are happy to purchase a royalty free stock photo if you find the right one; use a comp version if needed in your submission.

3. Product Names and sub-text (on bottom or side, in box, bar or other design element):
LockDown Browser
for proctored exams

Respondus Monitor
for non-proctored exams

[“for proctored/non-proctored…” should be tied closely to the respective products, and smaller/more light-weight font than the product names]

BACK:
[Header:]
PREVENT CHEATING DURING ONLINE EXAMS

[MAIN CONTENT AREA - part 1 header]
LockDown Browser®
for proctored exams
[MAIN CONTENT AREA - part 1 bullets]
* A custom browser that locks down online exams
* Prevents printing, copying, going to other websites, or accessing other applications

[MAIN CONTENT AREA - part 2 header]
Respondus Monitor®
for non-proctored exams

[MAIN CONTENT AREA - part 2 bullets]
* A companion product for LockDown Browser
* Uses a student’s webcam to record exam sessions
* Automatically flags suspicious behaviors

[TOP RIGHT - Return address]
Respondus (use small Respondus logo here, less than 1” wide – this is the only place you’ll use the Respondus logo)
PO Box 3247
Redmond WA
98073

[TOP FAR RIGHT CORNER - Leave blank space for USPS postage indicia, which is approximately 1" x 1". Our printer will print this on. This can be on a white area, or on a solid color.]

[Somewhere on the back, in a design element such as a box or callout:]
As low as $2 per student, with no per-exam fees

[Somewhere on the back, in a design element such as a box or call-out]
Pricing, videos and more at respondus.com

NOTES: There must be a 2" high x 4" wide area at the bottom right of the postcard back, blank white space for the recipient's mailing address, which our printer will print on. If desired, there can be a bar across the bottom of the card with design or content on it, up to 3/4" up from the bottom. But then the 2" x 4" white area would begin above that.
We typically leave most of the right side white (instead of just a 2" x 4" area) but that's optional.

We want to keep this postcard clean and uncluttered, but attention-grabbing at the same time.
We typically use blues, greens and oranges, with light gray and dark gray as the neutral. We lean toward clean, contemporary sans serif fonts - Avenir or OpenSans are good options.