I love the graphic book design cover that 99 designs did for me last year. I'd like to incorporate that woman image into the flyer. I want the flyer to be inviting to women between the ages of 30-55 without being too "frilly" or "froo-froo". The flyer cannot be boring or stuffy. Men will read the flyer too so even though I want the appeal to women primarily, I don't want it to be a huge turnoff to men either. You can learn more about my practice and style at http://www.MyPinkLawyer.com
I do not want this flyer to be just a pretty announcement about my strategy sessions. It should be a one page direct response offer (a la Dan Kennedy if possible). It should incorporate as much of the benefits outlined in my sales letter as possible. (I know that's challenging given the length of the letter but I have faith that if you really read the letter, you'll get the gist of what I'm offering and the value of the strategy sessions to the consumer.)
There should not be anything about me or my firm which I think will just take up space. Focus on the headlines & bullet points of the offer.
The call to action needs to be included as well. (for example, "Reserve your session now. Hurry! Limited number of strategy sessions available.") Please include the cost of the session, the guarantee & how to reserve the session.
To save space, I'd say that the graphic of the woman should be kept to a minimum. Don't feel like you have to include her at all, though the look and feel should be consistent with my book cover.
Flyer should be 8.5x11" (standard letter size). May need to be double-sided flyer to sell more of the benefits of the offer.
Focus on my headlines--attention grabbers!
Clear, urgent CTA
Should not have much white space and any graphics should be small. You'll need as much room as possible to sell the benefits of my offer in 1-2 pages!