I want a postcard, 6 inches by 4 inches that drives prospects to call,
email or go to our website. In addition to lead generation, the
postcard should reinforce our brand as the leader in metrics-based
customer experience audits.
-must use our template rules (postcard messaging and layout document).
We've also included the Photoshop and illustrator files for the bleed
in a zip (4X6 template files).
-our green is: red 193, green 199, blue 87
-include our logo
-try to work in our findings overview, implying multiple pages
-Avenir is one of the fonts we often use
-we like check marks on techniques and icons with blog/email/website
-Make sure it's clear that the phone number and "talk with an expert"
are the same action