How bj.mclaughlin started their postcard, flyer or print journey
Who are you known as?
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
Executive search - headhunting for C-Suite and Board level positions. Primary sector is financial services leaders...on the older, more traditional side, but we also want to branch more into technology, so a somewhat fresh design twist is appreciated.
What inspires you and how do you envision the design for your business?
We are creating what may be the first of several "white papers" or thought pieces to be shared with clients and potential clients to demonstrate our knowledge of industry trends and topics. Our aim would be to deliver either digitally as a pdf or hard copy as a printed "brochure" for lack of a better word. We want to be light on images or "cutesy" touches but would love to have something more professional/impressive looking than a word doc on letterhead converted to pdf.
This is one short term project but depending on our satisfaction and cost structure, there may be more similar projects moving forward such as pitch books and marketing materials. For this project, the goal would be to look consistent with our existing materials, but know that we aren't crazy about the existing materials, so there is room for creativity/improvement!