"We Can Be One" is a small production (5 actors, plus two musicians), and our performances will be held on a low stage in a 70-seat bar located in Hollywood. We think we can make a strong impression with a great 11x17 poster, posted around Los Angeles and in festival locations, to attract our share of the 30,000 theatergoers estimated to attend this year’s festival.
That’s why we’re looking for a talented designer to improve upon our original inspiration, and use their creativity and technical acuity to execute our vision.
The inspiration for our “We Can Be One” poster is the work of the groundbreaking visual artist Saul Bass, who designed the posters and titles for many Alfred Hitchcock films, and the unforgettable poster for “West Side Story.” Bass’s designs convey individuals in a dramatic plight, and in turn, the posters complement a deeper message portrayed in the films.
We know we want our poster centered on the abstract image of one individual, a single male standing, either with a backpack over one shoulder, or a military duffel at his feet. His figure is coming into focus out of the sand/tan tones that make up the world around him. Additionally, high above his head in the distance, is an abstraction of an airplane ascending into the sky.
The color palette of the poster should reflect the taupe, tan, sand and brown tones dominant in the digitized camouflage used by the U.S. Marine Corps for its “Desert MARPAT” camouflage pattern. “Desert MARPAT” was used predominantly by the U.S. Marines through the conflicts in Iraq and Afghanistan, and differs significantly in color and composition from other official military camouflages. Military service members know their camouflage patterns on sight - because our lead male character is a U.S. Marine returning home, it is important that our poster design gets this detail right.
Those are the two design concepts we would like our designer to marry: the modern eye-grabbing innovation of Saul Bass; and the digitized camouflage men and women wear daily as part of contemporary Western military uniforms.
You can see the draft 11x17 we put together with our limited design skills. The figure of an individual in digitized format emerging from the sand is dominant. However, the opposite could be appropriate as well: a clean figure emerging from the digitized camo. We’re open to either a horizontal or vertical design for the 11x17 poster.
Additionally, we have created the lettered design of the words “WE CAN BE ONE” in all caps, rotating at 90 degrees starting with the word “WE.” We’d like this to be a lettered design we can lift from the poster to use on the back of postcards, on our website, tickets, etc. The font is the Apple LiGothic font, but we are not wedded to that font. Our designer can take liberties with the lettered design to improve upon it, or tweak it in its original form so it fits perfectly in line with the additional text.
Secondarily dominant in the poster are the text lines: “A Musical About Coming Home,” and “By Jaeger Christian,” which will be featured on any/all posters.
Finally, we will need space for tertiary lines of text at the bottom. For this poster, we’ll suggest three lines: “June 2014 / Hollywood Fringe Fest / http://www.wecanbeone.la
We want to get as much flexibility out of the poster as possible. To summarize, below please find our requirements for the poster:
1. Abstraction of the torso/upper body of a man looking into the distance
2. A simple abstraction of a plane ascending into the sky
3. The “WE CAN BE ONE” lettered design in one corner
4. The lines “A Musical About Coming Home” and “By Jaeger Christian” in a few different lines
5. Limited information about the production: premier dates/location/website, etc.; to be changed in subsequent versions
More information, including a full summary of the work, is at http://www.wecanbeone.la
We request the following files:
1. An 11x17 poster - horizontal or vertical - with the above requirements met, in a reusable template.
2. A postcard-sized version of the 11x17 poster, for the front of a standard-sized postcard, in a reusable template. We have required text we have to put on the backside in order to participate in the festival.
3. The lettered design “WE CAN BE ONE” in a separate jpeg file.
4. A separate file of the color swatch of the tones you’ve chosen to use for the poster. We’d like to use these colors to unify our web/print/email communications.