Fantastic job on the creative that we needed for our Buckslips! Did a great job with all of the changes that we needed too.
How danielle.wright started their postcard, flyer or print journey
Who are you known as?
North American Sustainable Refrigeration Council (NASRC)
What industry do you think your business is most related to?
Tell us a bit about who you are and the people you reach
We are a nonprofit dedicated to the success of natural refrigerants by taking action to overcome the barriers to adoption. Our target audience are stakeholders of the supermarket refrigeration community including retailers, contractors, engineering and design firms, refrigeration equipment manufacturers.
What inspires you and how do you envision the design for your business?
One-page handout (8.5 x 11, double sided) that will help build awareness of our organization, educate people on our cause and motivate them to get involved. Ideally it can be scanned/read in 30 seconds to understand the following key points:
1 - Who we are (Organization's mission, history and goals)
2 - What we do (Goals and progress groups)
3 - Why natural refrigerants (Environmental impacts and benefits)
4 - How to get involved (Join membership)
We really don't have any brand guidelines as we are relatively new and have had limited funds for marketing.
Please stay away from any designs featuring supermarket themes (food, equipment, etc). Simpler is better, our audience is low-tech and blue collar.
Also, it would be great if I could easily edit the copy on the final design (ie. using word?)