This is the second time that I have worked with this designer. I am glad to say that I am very pleased with the design again. The design was very creative and yet programmatic. Highly recommended!
The project has been done with excellence. I appreciate the flexibility and expertise demonstrated in the project. Look forward to working with the team again soon.
I went in to the project with pretty vague instructions, and Sanket was able to create a design I was very happy with. He was very responsive and patient with my endless revisions!
How 17kelvin started their postcard, flyer or print journey
Who are you known as?
Bright Future Pensions
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
Our advert will be placed in the classified-ad section of various newspapers and is to generate leads for people looking at restructuring or drawing cash from their pension.
What inspires you and how do you envision the design for your business?
The dimensions for this newspaper advert will be 85mm wide x 60mm high.
We need something that incorporates our current branding, stands out in a busy classified section, and drives the highest response rate possible. The ideal response is a telephone call, but a visit to our website for further information is a good result as well.
A couple of variations of our current logo are attached in .ai and .pdf formats. The ad will be printed in the newspapers in CMYK.
Newspaper classified pages tend to look quite "busy" and cluttered with various small ads with bright colours.
To make sure the ad doesn't just fade into the background it should almost definitely have a coloured background and a dark border - but we're open to suggestions if you have experience with successful ads that follow a different approach.
It should also have a large, clear call-to-action prompting readers to call our phone number. The other copy we'd like in the advert is in the attached word document.
The target market is people aged 55-60 - these are not "OLD" people - they're still young and typically are looking at withdrawing cash to make new and exciting plans.