The Nantucket Learning Group
Request for Proposal
The Nantucket Learning Group, established in 2004, provides one-on-one tutoring services for students in grades kindergarten through twelfth-grade in all academic subject areas, as well as specializing in test-preparation programs. The business operates out of our offices on the island of Nantucket from June through September. Our teachers join us for the summer months from top New England schools and work with the same students throughout the entirety of the summer. The specialized one-on-one approach allows students to review, refresh and learn at their own pace.
History of our ads
Last June, we ran an ad with an older girl (see attached) and we received more requests for our high school programs and more clients signed up for the high school level tutoring programs. Then in July and August, we ran an ad with a younger boy (see attached) and we received more requests from clients for programs with younger students. This is something we need to think about when choosing a photo. The possibility of using multiple photos has come up. We would be interested in seeing a single photo design, as well as a multiple photo design.
We do 3 print ads for the summer months (June, July, and August). The June ad is already completed, however, we have a 2 week time frame to get the July ad completed.
We work with a very small niche of people that summer on Nantucket for the summer months. We target clients that are on island for an extended amount of time. This print ad will serve as our only marketing tool in the largest magazine distributed on island and in some surrounding cities (N Magazine, aka Nantucket Magazine). The photo selection, as it is the main visual target of the ad, is very important to our selection process.
The most important part of this one page ad is the picture. We typically are very apprehensive about the general use of stock photos because it does not capture the identity of our company nor does it relate to the clientele. We will provide the wording (with some designer input). We have examples of previous ads and would like to keep them similar; however, the design can have creative freedom when it comes to placement, overall positioning, etc.
Necessary Wording: “Success is September, Begins this summer”
• “From Pre-K to test day, Nantucket Learning can help any student get caught up, get ahead, or simply enjoy summertime enrichment.”
• “The most comprehensive SAT and college prep starts on Nantucket”
• “The most comprehensive summertime educational programs on Nantucket”
• “K-12 tutoring”
• “Private School Admissions”
• “SAT Prep”
Please incorporate the existing Nantucket Learning Logo (all Adobe files) and support the brand by utilizing blue and white as the primary colors in the print advertisement.
Font should be academic related. No Comic Sans or other silly looking fonts.
We’d like the ad to be simple and clean. Reflecting our logos, previous ads, and our website.
Please see our site: http://www.nantucketlearning.com/ for examples of photos. We have used one photo in the past but could be interested in seeing more than one photo.
Friday May 9, 2014.