How andre.hummel started their postcard, flyer or print journey
Who are you known as?
pro ressource - Finanzierungsoptima
What industry do you think your business is most related to?
Accounting & Financial
Tell us a bit about who you are and the people you reach
pro ressource is one of the leading independent financing service providers in Switzerland and primarily operates in Switzerland. The main business is to optimize financing and interest rate hedging for B2B clients. Typical clients include hospitals, retirement homes, companies from all kind of sectors as for example energy-companies , hotels or public law bodies (such as communities or cities).
What inspires you and how do you envision the design for your business?
The aim is to get a nicely designed, informative fact-sheet/leaflet, where our new potential customers get a good overview of 3 main aspects:
- They see that we understand the challenges in the sector where they are working (for example the challenges in the energy-sector)
- They get an idea of our services
- They see some testimonials so that they know that we are able to deal with their financing problem as well (testimonials are very important in the financing industry, especially with business customers as we have).
In the current fact-sheet which is attached, those three information-blocks are present as well, but we would like to get a fresher design. You can very well change the layout totally, besides paying attention to our Corporate Design colours and font. And if you feel like inserting only eg. two testimonials instead of four at the moment, no problem. Be creative.
We would later on like to insert different content (text, testimonials) according to each of our target groups (see company description above), but the design template should be the same for all our clients/target groups. The final version of the fact-sheet should be either in InDesign or Word, so that we can adapt the text ourselves if some content (text or images/testimonials) needs to be changed.
The fact-sheet will usually be either handed in personally by our consultants to the clients or sent by email, as a pdf attachment.
Please use our corporate colours and our font (Arial Narrow), see attached file “Corporate Design pro ressource”. (attachment 1)
Please use our logo, see attachment. We have different ones, depending on when you use it. Normally, please take the logo called “logo normal”. If you use a white A4 background, then we usually use the logo called “logo A4 word”. In case you have a different design where those two don’t fit, two other options are attached. (attachments 4-7)
See the current fact-sheet which needs a fresher design in the attachment 2-3. If you need the images and logos we’ve been using for that fact-sheet, find them attached as well. Furthermore, pictures of the persons who were the testimonials are attached as well.
Maybe it helps you to have a quick look at our website: http://www.proressource.ch/en
Don’t hesitate to contact me if you have any questions.