PLEASE SEE REFERENCE MATERIALS. I HAVE INCLUDED A HAND-DRAWN SKETCH OF WHAT WE ARE LOOKING FOR. ALSO REFERENCE THE 'TREE' AS AN EXAMPLE, WHAT WE WANT IS THE SAME CONCEPT, EXCEPT INSTEAD OF BRANCHES UPWARD, WE WANT WELLBORES GOING INTO THE EARTH. I'VE ALSO INCLUDED SOME EXAMPLE DESIGNS OF WHAT THIS MIGHT LOOK LIKE.
Core Values poster. We need a graphic representation of our firm's Core Values that can be displayed in the office, on our website, or distributed to potential hires that is both visually pleasing and creative, but also quickly summarizes our core values so that our employees and external partners can understand them, how they are applied, and what we expect as a result.
The poster should have two real purposes:
1. Inform the reader about the Core Values
2. Be a creative and cool visual that can be used as a marketing piece.
As for the actual design, I have attached a good example of a tree and it's branches used to illustrate a company's core values. Because we work for oil and gas companies, we would like to use a drilling rig and the well bores that it drills into the ground (this would be almost like an upside down tree). I've attached some simple pictures of this as well. Like the branches of a tree, there should be a 'well' for each core value, and the core values laid out in the same manner as they are on the tree graphic.