How sparrowandvine started their print or packaging design journey
Sparrow and Vine
I'm the business owner. A specialist wine merchant with a background in many aspects of the wine industry, from high end restaurants to internet marketing to wholesaling and retailing. This is my new baby.
I have commissioned a couple of winemakers to produce 3 wine styles (a white, red and rose) that I think the market is demanding.
These are young, vibrant, fruit driven, dry wines. These ARE NOT your big, bold full bodied warm climate, soft Australian styles but rather at the other end of the spectrum, where grapes are picked earlier to retain zesty acidity and a naturally lower level of alcohol. No oak is used and they are designed to be consumed as young wines (all are from the 2010 vintage).
Tell us a bit about who you are and the people you reach
Ideally this wine will sell mostly through restaurants and wine bars to young(ish) (25 - 45yr old) drinkers who are up quite up to date with modern food and wine styles. This is a modern australian wine brand that needs to appeal to modern, food savvy buyers.
Brand name of the wine is Sparrow & Vine. There will also need to be text along these lines: : "Barossa Valley Grenache Rose 2010".
In small font (about 5) there needs to be legal text "12% alc, 7.1 std drinks, pres 220 added. Wine of Australia 750ml"
Also need additional text of approximately 60 words for a wine description.
This can be as a back label BUT IDEALLY as part of a single, perhaps wraparound label design.
SIZE AND SHAPE?
As mentioned above, ideally a single label that would have main name and brand on one half with the other half containing additional text. (eg: 80/90mm high, 140mm wide).
Could also be front label with main info and a back with legal and additonal text. Size (and shape) flexible.
What we don't want:
No gold, no silver. Needs to be CMYK colours.
Typeface needs to be clear, not floral, old fashioned script but rather something clean and modern.
Final artwork as EPS files or .ai saved as illustrator 3 or earlier. I'll need to add description text to individual wines.