Cavare Ratings (http://www.cavareratings.com)
Cavare Ratings is a revolutionary website which serves as a valuable online tool to improve the senior health care industry and its patrons. The website functions are a directory of both Home Care and Senior Housing providers, featuring reviews and ratings based on customer experiences. We are focused on increasing the transparency and quality of Home Care and Senior Housing industry through independent and unbiased user reviews and ratings.
Senior Housing is senior care at a live-in facility, such as Nursing Homes, Assisted living facilities and Retirement Communities.
We need you to make a “Premium Listing” brochure for the premium listing service we are launching on Cavare (service not yet available). The target audience for the premium listing brochure is Home Care and Senior Housing providers. These are the people who will list their Company on cavareratings.com. We are targeting the owners, marketing directors, and decision makers for these providers. The last page would target the users of the service, which the owners would be able to provide as a standalone document if need be.
The goal of the brochure is to have the decision markers above sign up their locations for our premium listing service.
We have compiled the premium listing brochure in PowerPoint, as attached. Using the attached PowerPoint, can you redesign this document into a 2-4 page brochure. The brochure should be professional looking but also eye popping so that it will capture the providers attention. You can use the attached website introduction letter to gain an understanding of the website and use any content from it to make the brochure more interesting.
At the back of the brochure, we want a detachable one page, stand alone document that providers can post in their facilities to encourage users to use our website. I have attached a tripadvisor brochure for you to follow.
*Use the colour scheme and logos from the website
* We will be sending this document out in PDF format via email
* We want the brochure to be image rich
* The brochure should be less wordy than the powerpoint deck, simple elegant and sleek. Should not be overwhelming to look at.
*Slide 4 in the powerpoint deck (the basic vs premium slide) is very important as it explains to users why they would select the premium service – we would like this in a similar table but make it more appealing
*Emphasize that Cavare is growing (see attached introduction letter) and that users are turning to Cavare to select Home Care and Senior Housing providers