We want to design a postcard that we will mail to our database of customers and leads,with the following goals:
- to introduce the new website
- create brand awareness
- entice a trial transaction(s) via promo code
- encourage switching from our competitors: http://www.wineenthusiast.com, http://www.iwawine.com and http://www.amazon.com
- generate word of mouth
Our points of differentiation are as follows:
- breadth of product information, guides and comparisons;
- knowledgeable salesmen;
- competitive pricing;
- commitment to customer service.
The design elements for the postcard should draw heavily from our website, and should include the following elements:
- it needs to communicate the we are a leader in the wine storage/wine racking/wine accessories industry
- it needs to have beautiful imagery
- it should show an assortment of products that includes racking, wine accessories and a third - stemware? wine cooler? wine cabinet?
The following information must be included on the postcard:
- Our web address: http://www.SonomaWineAccessories.com
- Our address and phone number: 531 Mercantile Drive, Cotati, California 94931 1-877-888-9137
- 10% discount offer on first purchase (promo code SWA0510PC)
- Our Logo
- Our tagline - "The Best Products from Wine Country"