I own and run a firm called Circulent. We proactively manage technology infrastructure for companies with up to 200 people. We do this for businesses along the coastline from New York City to New Haven, CT. Business owners these days are tired of being reactive with their IT support, and want to be proactive. This is what we do so our clients are more productive by leveraging IT to its fullest.
In a sense, we are partners with each and every client. If they are up and running, they are making money, and everybody looks good. if they go down, they lose money, and look bad. Then we look bad! And we don't like to look bad! It's all very simple.
We are looking to have 2 things accomplished:
(1) Revise our 3 sell sheets so they pop. These will be distributed via email, and likely at trade shows
(2) Revise our corporate presentation so it's more visually appealing, and so the audience can better relate to the story we are trying to convey verbally.
Please keep in mind that presentations are typically made to business owners. Their technical expertise is limited, which is why the look needs to be simple, but also pop! During the presentation we can always talk to the technical points. This presentation is never distributed electronically.
To give you an idea of the story behindf the presentation, we first brainstorm with every prospect their IT pains and short & long term goals. We ask questions about how they are managing IT now. Is it proactive, reactive, do theyr have internal support? Why are we there? Ar they happy or unhappy. What has worked? What hasn't? We even ask them, if money were no object, where would it be spent? We emphasize that there is right or wrong answer, and that we are merely trying to gauge the situation. All this data can be used as talking points during the presentation.
The first page of the presentation is a follow up to the initial brainstorming. We ask more questions based on the words on this page. The goal is to have the prospect begin to really think where their issues lie....
and really get them thinking, and also to demonstrate that we are the experts, and know the right questions to ask
The 2nd page shares what we see in the marketplace. How are other businesses dealing with IT? The 1st scenario are companies managing IT internally, but it's not their core competency. The 2nd are ones that hire an FTE. Companies under 75 people cannot justify this b/c there is not enough work. And they won't pay somebody 150K in a small firm. That person doesn't exist! They end up paying somebody 40K+, cannot train them, are limited in expertise, and will lose them to a large firm within a few years. The 3rd is that many companies wait for things to break before calling anybody for help
The 3rd page allows us to circle back on their pain points. Did we miss anything?
The 4th page sums up how we operate. While we'd like to sweep in and fix everything, this page conveys that we need no more than 2 months to first find out what's inside the walls. We need to understand their network before we can make improvements. Anything less will turn into a short term relationship. No unplugging wires unless you know how to put them back. We also talk to our pricing model
We don't talk to the last page anymore. The look/feel of everything needs to be the same. The web site will coincide later. We need the AI files when done. We are open to better photos/artwork