Completed contest

print design for Naughty Nutritionist Inc. Our brand/product name is naughtybits

Carnston needed a new print or packaging design and created a contest on 99designs.

A winner was selected from 45 designs submitted by 10 freelance designers.

45
entries
10
designers
1
winner

How Carnston started their print or packaging design journey

Organization name

Naughty Nutritionist Inc. Our brand/product name is naughtybits

Tell us a bit about who you are and the people you reach

We are launching a healthy snack equivalent to Red Bull. Our product/brand is called NaughtyBits and they are algae tabs.

We currently sell our products online through our website http://www.naughtynutritionist.net. But this year we are launching nationwide in retailers throughout the USA.

Our brand identity and packaging are hip, cool, fun, playful and sassy, but also elegant, sophisticated, and high end (its an expensive item)

Our customer is 75% female, healthy, fun, urban, educated, fashionable, age 20-40 .They work, workout, shop, spend lots of money, likes to be thin, pretty, fashionable and have fun..

What inspires you and how do you envision the design for your business?

We need a media kit holder front and back. Its a standard folder and dimensions are attached. BE CREATIVE

OUR AUDIENCE for this media kit are senior editors at top fashion & lifestyle magazines (vogue etc) as well as TV producers at shows like Oprah, We need to grab their attention with a sophisticated, high design folder but something that uses a BIG, BOLD, BLOCK font

(FRONT SIDE: Show JUST our brand name naughtybits in a large BOLD font, our website and our saying "be naughty to be healthy!"

BACK SIDE: use word maps, CROPPED words, interesting graphics. Be sure to list the names of our three products: ENERGY, VITALITY and RECOVERY. If possible, please use a HUGE, CAPITAL LETTER for the start of each of these three words - so they are interesting graphically. creative

Also on the back be sure to show the words "one calorie, one ingredient" ....endless health benefits in an interesting way

BACKGROUND COLOR: either black or white

OTHER COLORS TO USE for graphic elements: black, white, grey, pink. PLEAS ONLY USE SMALL TOUCHES OF PINK

FONTSIZE: our brand name needs to be SO LARGE it spans the ENTIRE FRONT top to bottom or side to side of the front

FONT COLORS; black, white, grey and a bit of PINK

PLACEMENT OF BRAND NAME "naughtybits" should be in tall, bold letters, maybe a mix of colors, sizes, different types, opaque - whatever is dramatic.The word "bits" could be a different color or different size or different font than the word "naughty" Maybe do something playful with the letter i in the word bits?

OVERALL LOOK; Edgy, clean, sophisticated. bold, fresh. Please refer to the attachments for more art direction and concentrate on using CLEVER graphics and INTERESTING use of word maps, different sizes of fonts to communicate our message. See the attached powerpoint for more art direction. ON THE BACK COVER YOU MIGHT WANT TO USE THE IMAGE NOTED BELOW THAT SAYS "YOU ROCK" and underneath it add ...with NaughtyBits!

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US$295

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