The provided one-pager explains the value prop of Broadway Technology's product suite, but it needs to be a thing of beauty.
Broadway Technology provides real-time trading systems for banks and hedge funds.
The attached PDF (exported from Illustrator with editing capabilities preserved) is the starting point, but you have complete freedom to change the layout, replace graphics (other than our logo, obviously) and generally make it beautiful. Will be printed full-bleed, so no margins are necessary.
If absolutely necessary, the content may be split into two pages (to be printed back-to-back) with prominent references to the second page's content inserted on the first page. (I.e., "Read on for how BNP Paribas uses Broadway's solution for Global FX Dealing and Prop Trading").
The center arrow graphic probably needs to be redesigned, and we're open to other ideas as to how to illustrate the concept. The intention there is to show all these things that work together. The "TOC" item can actually be considered to be the arrow itself; the TOC is the thing that connects all the other items together.
- Ideally, any graphics used are vector based, but if using raster they should be 150dpi at a minimum.
- Some prospects may print their own copy from a PDF so contrast between text and any graphics behind them should be such that B&W printing will be legible.
- Results need to be submitted in a format that we can edit further and preserves vectors -- that should be Illustrator CS2 or compatible.