Robert Irwin Jewelers
Who We Are?
Robert Irwin Jewelers is the only independent jeweler in the Memphis area with 5 locations and over 33 years of jewelry experience. The owners of Robert Irwin Jewelers are members of the Memphis and MID-South community and know what it means to be a community jeweler.
Robert Irwin’s formula for success pairs the comfortable friendly atmosphere, credibility, integrity, and commitment to customer service of a neighborhood family jeweler, with the huge selection of fine jewelry usually only found at chain and department store jewelers all showcased in a non-intimidating store atmosphere, where friendly knowledgeable associates are available to help you make the perfect selection for that perfect person.
What We Carry?
Our fabulous selection of diamond jewelry, gold diamond studded jewelry, diamond bracelets, diamond necklaces, diamond pendants, diamond earrings, diamond anniversary bands, certified loose diamonds, gold wedding bands, tungsten and titanium wedding bands, stainless steel jewelry, and branded collections are all hand picked and personally selected to make sure that every piece that comes from Robert Irwin is of the highest quality. Even better than that....WE GUARANTEE YOU WILL SAVE 20% to 40% OFF MALL AND CHAIN STORE PRICES.
Our target audience for this mailer is mainly current customers who have shopped here before but we are also buying a list of prospective customers around each store.
- Location - Southeastern US
- HH Income 50K plus
- Age - 25 - 54
- Sex - Female and Male
- People shopping for special Christmas gifts (jewelry)
Large tri-fold direct mailer with scratch off on front
Event starts the day after Thanksgiving for 3 Days only-Pre-Christmas
Friday 11/26, Sat. 11/27 and Sunday 11/28 ONLY
What we are selling-DIAMONDS DIAMONDS DIAMONDS
We want it this piece to be EXCITING but also portray ROMANCE and LOVE. The design should attract attention, but also be elegant and classy and be in Holiday style..
This mailer will be 11 x 17 folded to a tri fold that can be printed on card stock with a gloss finish. The actual size after folding will be 11 x 5.67 with bleeds.
1. Front Cover/panel 1 (with scratch off)
2. Inside Front Cover/panel 1
3. Middle panel 2( Mailing side)
4. Inside middle panel 2
5. Inside Panel 3
6. Outside panel 3 that folds in
SCRATCH OFF will be 1 ½ “ round
We will give away one grand prize and approx. 5 other great prizes PLUS everyone is a winner-everyone will get a free gift(TBD)
See document attached for the specifics for each page.
. “Treasures for Life For Less” is our slogan
Voted Memphis’ #1 Jewelry Store!
Lastly feel free to use any art that you like in addition to what’s provided.
Need this asap!