Brand recognition is important since the goods are commoditised and customers purchase based on trust of the brand and the awareness of the brand.
For ERMRICH products to stand out in the crowded space we will need to bold and eye-catching design to capture attention.
We'd like a general design that we can extend and apply to all other diamond and abrasive products in our portfolio.
Our corporate color is blue and we'd like to stay with blue while we are open to other colors as highlights. We also have a pattern (in the BOX. EPS file) that we've been using on our current products and this sample is attached for your reference.
Many of competitor products use transparent plastic wrapping to showcase the blade, protect the blade, and hang the product. Therefore we'd like to do the same and have attached samples of competitor products for your reference.
The packaging is comprised of:
paper/thin cardboard + product + plastic wrapping
Therefore the design is really of the paper/thin card board that has company logo, product name, marketing phrases of the project, and in the back: possibly more marketing phrases, safety warnings and "back labels" (see attached).
The paper can be manipulated in two style groups: 1) product on top of the paper and 2) Paper covering half of the front of the product and half of the back of the product (see picture for example). We are okay with either style.