damonob1winZ got their new product label by running a design contest:
Evocative retro wine label to attract the surfing crew
Check out damonob1winZ's Product label contest…
Food & Drink
Bells Beach Wines
2019 Bells Beach Pinot Noir
Description of the product
The product is a $25aud priced Pinot Noir wine. In homage to our home base at the world famous Bells Beach in the heart of Australia's surfing capital, this wine will feature distinctive surf culture related branding
Description of the product target audience
Male & female from 40 years old and up who grew up with the aspirational nature of the surfing lifestyle and culture. Also people who love the out doors and the environment, especially the beach/ocean meets forest nature of Victoria's surf coast
A front wine label that MUST HAVE AN EVOCATIVE RETRO SURFING RELATED THEME AND IMAGERY. The BELL IMAGE IN THE ATTACHED FILE MUST BE INCORPORATED BUT CAN BE QUITE SMALL. The label will be applied to a 'burgundy' shaped wine bottle (see mock up of a burgundy bottle in the attached files to see what that looks like) Must includes the following text a. Bells Beach Wines (biggest text size) font is open for design b. 2019 Pinot Noir (2nd largest text size) c. Adelaide Hills (2nd largest text size) Also includes the following mandatory mandatory text required for an Australian wine label a. 13.5% alc/vol (smallest text size appropriate) b. Minimal sulphur added (smallest text size appropriate on bottom of label) c. Wine of Australia (smallest size appropriate on bottom of label) d. 750ml (text at 3.3mm in height on bottom of label) e. standard drinks; 8 - use wine australia glass logo for standard drinks - available at (https://www.agw.org.au/policy-and-issues/alcohol-and-health/standard-drinks-logo/) f. lot number; bbw1901 (smallest size appropriate on bottom of label)
What to avoid
no photo imagery to be used
75mm high 120mm wide
Every design category has flexible pricing for all budgets. Product label starts at $399.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
damonob1winZ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Gabi, got right to the heart of our brief and has been very responsive & patient with multiple small changes & delays as the team gave feedback to each version. A pleasure to work with!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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