marketing Jr got their new product label by running a design contest:
Italy's most awarded distillery needs a new luxury label design
Check out marketing Jr's Product label contest…
Food & Drink
Other color requirements
The liqueur line should be colorful, please use different powerful colors.
new liqueurs label - Elderflower, Ginger, Limoncello
Description of the product
We are a small family distillery in Southtyrol Italy since 1946, Roner Distilleries with about 70 spirits in total. We have 10 liqueurs that need a redesign since the actual design is old fashioned. In this design contest, we kindly ask you to develop a new design label for one of our liqueurs, preferably "Zenzi - Ginger and peach liqueur". Our 10 liqueurs are: - Holler Sambo, elderflower liqueur - Pommé, green apple liqueur - Zenzi, ginger and peach liqueur (new) - Limoncello, lemon liqueur - Marille, apricot liqueur - Myrtillo, blueberry liqueur - Noisette, hazelnut liqueur - Prugna, plum liqueur - Ovovit, egg liqueur - Roruhm
Description of the product target audience
Our liqueurs are very popular among barkeepers and female customers from 25 to 50. Liquors are not strong, usually 21% vol. and very sweet. Liqueurs are very popular these days, the most prominent varieties are Holler Sambo (elderflower) and Limoncello. People usually enjoy our liqueurs as aperitif or digestive, before or after dinner. They are typically sold in supermarkets and therefore should be distinctive and highly visible and recognizable as "Roner" on a shelf.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
marketing Jr collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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