MJENKINSI got their new product label by running a design contest:
Modern clean label for craft mead
Check out MJENKINSI's Product label contest…
Food & Drink
Description of the product
Beespoke Meads uses high-quality mono-floral honeys from all over the United States, combined with fresh fruits and spices, to craft small-batch honey wines tailored to our tastes.
Description of the product target audience
Craft beer and cider drinkers looking for a new product distinguished by uncommon fermentables. Wine drinkers may be interested in a wine alternative. The demographic is predominantly men, 21+ years old, in the US. Women are a growing portion of the audience.
I'd like a label designed for 375ml bottles. The product, as described above, is honey wine. The closest market analogues might be craft beer or cider. I'd like the label to be simple and iterable across products, distinguished by color variations that complement the packaged liquid's color (ranges from light gold, to red, to deep purple/black). I'd tentatively like some honeycomb pattern (in gold?) across a solid color background, but defer to the expertise of designers. I understand that this could appear cluttered. I'd like the label to either be 2"x4" or 2"x6", but am open to feedback. It should display my logo at one end, text (mead name) in the middle, and some product description (abv, volume, short list of ingredients) on the other end. Example: Logo : Bourbon Blueberry Macadamia : 15% abv / 187ml / Orange Blossom Honey, Blueberries, Macadamia, and Bourbon-soaked Oak Should have a disclaimer that the product is not for sale, preferably near the description.
What to avoid
2" x 6"
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
MJENKINSI collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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