Lukesplucas got their new product label by running a design contest:
Our sauce labels need a redesign!
Check out Lukesplucas's Product label contest…
Food & Drink
Description of the product
We have a range of sauces that are used mainly by people with dietary requirements.
Description of the product target audience
Female 18 - 60. All income levels. The product is a staple and so appeals to all.
We need a single wrap-around label to go on our glass jars of sauce (dimensions provided below). We have 8 different varieties so I need a design that is versatile enough to be used for multiple different types of sauces. I have attached the following supporting documents: 1. Pictures of the current labels for the sauces. 2. Pictures of the current design of our frozen meals, for reference 3. Pictures of the current design of our frozen dumplings, for reference 4. Pictures of the current design of our frozen desserts, for reference 5. Specs on how the layout of the design must look to comply with food standards. The label MUST include the following call outs: Low FODMAP Gluten Free Vegan I don't mind if you keep the design theme similar to another product of ours or do something completely different. You can also use any of the design elements from the existing label, or none.
225mm (W) x 60mm (H)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
Lukesplucas collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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