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garth7K got their new product label by running a design contest:
Check out garth7K's Product label contest…
The Brief
Industry
Food & Drink
Design inspiration
The Brief
Company name
AusBev Pty Ltd
Existing website
Www.samsdrinks.com.au
Product name
Sams Vitamin Water
The Brief
Description of the product
Extension of existing fruit juice brand called Sams. It is a glass bottle Vitamin Water with added probiotics. Front label design. The winner, for an agreed price, will finalize the back label (just text/layout) and two other flavours. The other two flavours will be same design as winning design
Description of the product target audience
General consumer, product sold in grocery, petrol and convenience locations. Target audience is 14 to 55 year old man and women wanting “better for you” beverage.
The Brief
Style attributes
The Brief
Design needs
Water based beverage label for glass bottle. I have an initial design concept. My design is a suggestion and guide line only and I am open to new ideas. 1. In the files attached I have drawn a very basic design which keeps it in the family of current products under the Sams brand. 2. link to the font below https:. Please use //www.dafont.com/hand-of-sean.font 3. This flavour is Apple and Berry. Please use one of the apple images supplied. PLease use one the strawberry and raspberry images supplied. The raspberry image can be found in the zip file for All Day Brekky. 4. Am happy for you to use your own images of fruit, but please keep in mind the current style used within the Sams range. 5. front label is 125mm 75mm wide 6. I would like to include the DNA (bee hive) look found on the uploaded image of the Probiotic pill bottle. 7. Vitamin are A, B1, B2, B3, B6, C
What to avoid
Have upload image of our range of Fruit Juices. Am wanting to keep design in the same “family”.
Package dimensions
Front label 125 mm high x 75mm wide
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product label.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product label designers to turn your ideas into reality.
winner
Select your favorite custom Product label (Or two! Or three!). And the design is all yours.
garth7K collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
We are very happy with the design bloc provided, which updated upon our previous logo while also improving upon it. Now we have a newer, more contemporary look that's still captures the essence of our business culture.
homeandhearthrNAlong the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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