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Rox Coffee is artisan, locally roasted, premium coffee beans and based in Hamilton, Victoria, a regional farming hub in the Western Districts
Rox Coffee Company is a specialty coffee service supporting Rox Coffee, with expert personnel across all fields including training, servicing and events
Our home is in the original stables of Roxburgh House where we roast on site with our small Has Garanti 5kg roaster.
Roxburgh House is a heritage listed building home to the Roxburgh Café serving great coffee, pizza and drinks
The laneway entrance to the roast house features a grand mural painted by local artist Jasmine Mansbridge which we want to feature on our branding
Rox Coffee can currently be found all over Victoria at cafes and restaurants as well as events and gatherings with our mobile coffee cart setups
Description of the product target audience
Rox Coffee will predominantly be for use by local cafes and restaurants and wineries across Victoria
Our target consumer is a coffee enthusiast who appreciates good quality and are passionate about local products
It will also be consumed by people at festivals, events and gatherings across Western Victoria
Its provenance will come from Roxburgh House, where the beans will be hand roasted on site and featured at the café and restaurant
A new brand identity for Rox Coffee to allow us to enhance our presence in Cafes and Restaurants in Victoria
We need premium packaging to reinforce the authentic, genuine, approachable and local attributes of the brand
We would like to incorporate the mural painted by Jasmine Mansbridge into our identity
Other initial applications will include signage at our stables where we roast and on our mobile coffee vans as well as branded coffee cups and staff shirts
We would like to utilise a sticker for the range to allow for sku line expansion in future - start with "house" blend varietal