stephen7n got their new product packaging by running a design contest:
Design an easter inspired packaging for Pure Heavenly Chocolate
Check out stephen7n's Product packaging contest…
Food & Drink
Pure Heavenly Ltd
30g Bar - Easter Edition (Flow wrap)
Description of the product
We make a range of chocolate bars - www.pureheavenly.com We are looking to produce an Easter Edition of our 30g bar We are open to eggs / bunnies or other designs to make the design specific to Easter while retaining the Heavenly brand and logo - 30g milk chocolate alternative. 2% sugar and free from dairy, gluten, egg and soy. Flavour name: Silk - We will then package them in a box of 8 (you are not designing the box - just the 30g bar) - Easter inspired packaging design - fun / kids / easter egg / bunnies type of theme
Description of the product target audience
Demo: Female/parents (30+) and gifting for children under 18 (mainly kids 5-15yrs) Geo: UK Dietary: diabetics, celiacs, vegans, vegetarians. Income: A-C2
Note: the chocolate will be our original rectangular bar shape and the easter link MUST be communicated visually. - Use of Pure Heavenly brand colours: Pink (#D10076) & Gold/Yellow - use of easter visuals (e.g. bunny or eggs) - 'Happy Easter' wording if possible (may be too busy) - back to include wording and nutritional values (see attached for label information)
What to avoid
- no religious references
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
stephen7n collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Effie was such a pleasure to work with! She understood our goals completely and delivered us beautiful designs so quickly. Communication was so easy! She provided us with all of the files we required and even helped us complete the project prior to us going on vacation as we really wanted to take our products with the new labels abroad for some tropical photoshoots. If it weren't for Effie's quick turnaround, we would not have been able to capture such amazing content with our new product packaging. Thank you so much for your help and attention to detail Effie! We greatly appreciate your help and support and look forward to a long term partnership :)
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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