kman2045 got their new product packaging by running a design contest:
Design a fresh and tasty package for super-premium RAW pet food
Check out kman2045's Product packaging contest…
Animal & Pet
Other color requirements
white, green, red, orange/gold Dark red/maroon & blue
Natural Animal Solutions
NAS SuperFood FRESH
Description of the product
Natural Animal Solutions (NAS) is a high end, premium brand in pet health. We have been operating in the pet specialty segment for over 14 years and supply pet health products throughout Australia and overseas. We are now expanding our range into pet foods. NAS SuperFood FRESH is going to be the super premium food of the raw food segment for pets. We see our new food as being the fine dining experience for pets. If commercial (dried and tinned) food is the “take away”, “café” style food then ‘NAS Superfood FRESH’ is the white linen experience in a high end restaurant. NAS SuperFood FRESH is a ready-made, frozen meal using only the highest quality, fresh whole food in a fully recyclable container.
Description of the product target audience
All pet owners who have an interest in giving their pets the healthiest foods available for their pets.
Please read full product brief word doc for full details. I have attached this to the project. In short, NAS SuperFood FRESH will be in a food tray with a full wraparound cardboard packaging. The wraparound is the part of the packaging which is required to be designed. with a fresh, new design format to make the product stand out on-shelf. We understand this contest will be for one design. However, it would be great to see a mock-up of how the entire range could look!
What to avoid
Please read full product brief word doc for full details. I have attached this to the project. In short, we do not want the packaging design to look like a standard dog food product as there are literally 1000's of these on-shelf already.
I have attached the product templates which have been created to size and have the sizes marked.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
kman2045 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Superb results. Quick, Very professional, understood intuitively what we were looking for, cooperated with all our requests, we can highly recommend to work with him.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
We have branded the initials RM - this is a cattle company
Sophisticated consumers who value health and nutrition and are willing to pay a premium for quality.
Pet Care Services such as drop in, Walks, and house sitting for all animals. With future plans of boarding, grooming, tr
I breed, raise and sell some of the biggest typical whitetail deer/bucks in Kentucky and Indiana.
We sell accessories and soft furnishings for home workers with pets who want to keep their pets happy and engaged while
Middle-Class, 27-56 y.o..
Pet owners. Women 30-50 years old, men 35-55 years old.
Gender: Female/ Male Age: 25 - 70 Income level: middle - high