natalene got their new product packaging by running a design contest:
FMCG Product by National Established Brand
Check out natalene's Product packaging contest…
RID Tropical Strength Mosquito Repellent
Description of the product
RID is a personal insect repellent brand that has been in the Australian Retail market for over 60 years
Description of the product target audience
We have a variety of insect repellents from Tropical Strength through to a Kids product which has a lower concentration of chemicals. The product is mostly bought in grocery stores by shoppers aging between 20-65 and predominantly by females
We have our own creative services team however we are looking for some fresh concepts for our retail packs which include aerosols, pumps and roll ons across the entire range. The structure of the label needs to work across all sku's in the range and across all applications which means it must work across aerosol tine down to small roll ons as per the dimensions advised. We want our current labels refreshed and would like the 'Tropical Strength' range concentrated on only at this stage however be mindful that the layout of the label will then need to work across our other ranges including KIDS, Low Irritant and Antiseptic ranges. All products will still have the white caps and the label should be predominantly our magenta colour but the use of white should be considered. Each range also has its own identified colour e.g. Tropical is green, KIDS is yellow and Low Irritant is blue (see our website for details). There is currently a huge push for Australian Owned and Made products and we are the only major brand on the market that is wholly Australian Owned and Made which is a major competitive advantage so we would like the label to play with an Australian flag featuring at the top of the label indicating this. We also use '#RIDgydidge' on all our social media so would like to also work this into the aussie flag connection. We are also the only repellent to have 'Antiseptic' in our product so also a huge competitive advantage that needs to be communicated.
What to avoid
You must use the wording as per our existing label which I have attached as we are regulated by government so each words needs to be approved so please consider the wording. Please ensure the exact words are used and in the exact order.
HxWxD 192x53x53 Aerosol HxWxD 106x38x38 Roll On
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
natalene collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Images & Words
It was a pleasure to work with Priscilla. We had some modification whishes on her first design ideas and she reacted in really short time to match our requests. We received all necessary files right after the finish of the campain. We would work together with Priscilla at anytime again.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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