callum_davies got their new product packaging by running a design contest:
Gaiam Studio Select Yoga - Wellness Retail Packaging Update
Check out callum_davies's Product packaging contest…
Gaiam Pty Ltd
Gaiam Studio Select range of yoga mat range
Description of the product
We want a update/refresh our packaging design for our Studio Select yoga range. The Studio Select range is for shoppers who are dedicated to their yoga and want to live healthier. See the Powerpoint brief - we want the new Studio Select design to be provided in a yoga mat wrap, yoga block sleeve and box set. We want a yoga mat wrap design to begin
Description of the product target audience
Mainly females ages 20-50+ who value being healthy and living well. They are usually city based with mid-upper level incomes
Goal – To elevate our Studio Select yoga range design. This can be either a small/subtle change to the current design or a larger change in all elements - we are open to your ideas. Current design elements can be changed or keep what you like but the Gaiam logo and Studio Select tagline must be kept. See the Powerpoint brief and current yoga mat wrap design provided. Brief Deliverables:- Stage 1 – provide a 3D colour graphic of the front and backside of the yoga mat wrap plus a flat file of the yoga mat wrap; Stage 2 – we will choose our preferred design/designer and in Stage 2 provide a final fully finished, layered, editable file will be needed along with print finishes, fonts etc in both PDF and Indesign
What to avoid
Keep the front of the yoga mat wrap simple and clean as per current with not too much copy
PDF files for a mat wrap are attached
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
callum_davies collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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